Marketing & Brand Development


FROM HIGHLIGHT REEL TO HOUSEHOLD NAME. 

Brand images don’t come out of thin air. At Pr1me, we take the time to get to know you, to ensure that we understand your values, personality and aspirations. And it’s this information that we use to help you map your path, define yourself and construct who you want to be on the world stage–from your own brand development to endorsements to licensing. Our vast relationships also allow us to align you with like-minded companies and opportunities that truly suit your individuality. We help plan for when your playing days are over, providing expert advice on day-to-day needs and helping our clients become wise and independent decision-makers in their business lives.


MAKING THE MOST OF THE NAME YOU’VE MADE 
FOR YOURSELF.

Pr1me has successfully negotiated and executed many endorsement deals. In addition to making sure every endorsement is smart financially, Pr1me also ensures that each is authentic and consistent with your unique brand.

Basketball also has an undeniable international appeal. We understand how to navigate these markets and how to capitalize on your value and appeal well beyond the United States.


THERE’S HAVING A STORY TO TELL. 
THEN THERE’S KNOWING HOW TO TELL IT.

Pr1me has a public relations department with over 25 years of sports PR experience and an extensive network of contacts. Our clients have been prominently featured in every major channel of print, television, radio, internet and emerging media, including 60 Minutes,  People, Wall Street Journal, The New York Times, USA Today, Sports Illustrated, ESPN, Slam, GQ, Time, Esquire, Businessweek, Bloomberg, Bloomberg TV,  Forbes, Sports Illustrated for Kids, David Letterman, Jimmy Kimmel, Good Morning America, The Today Show, CBS Morning, CBS Sunday Morning, Oprah, CNN, NPR, Sirius XM, Huffington Post, Yahoo!. You have a story to tell–Pr1me will find the right outlet for it.


YOU HAVE FANS. WE’LL GET YOU FOLLOWERS.

Staying on top of all things digital requires skill, strategy and the savvy of Pr1me’s experts. Every tweet is another piece of your story, another way you engage with your fans and the public. And when companies are looking for endorsers, how you interact with your fans in the social sphere is of critical importance to them. The bottom line? Pr1me understands that emerging media is integral to success in today’s sports marketing. Whether athlete, broadcaster or publisher, we’ll work with you to establish digital goals and then design innovative ways to make new media work for you.